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It has been a little over 3 months since Steve Jobs’s passing, and people are still paying tribute to him. We have seen paintings, musical numbers, dolls, and a whole bunch of other things, but I think that this one flies high above the rest…literally. Virgin America has adorned the side of their Airbus A430 plane with the famous quote by Jobs in…
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“Think Different’ (Apple tribute) by Viktor Hertz is the Swedish graphic designer’s way of saluting the innovation that stems from Apple. With this exercise, he reinterprets the brand’s iconic logo to address various avenues of literally ‘thinking different’.
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Founded by cabinet maker Jacques Saoutchik (born Iakov Savtchuk in the Ukraine in 1880), Saoutchik was a top-class French coachbuilding company founded in 1906. In the 1930s the company became famous for their high quality and often extravagant designs. After Jacques died in 1955, the company passed into the hands of his son Pierre. With the great French luxury car manufacturers all going out of business, the market for the ostentatious Saoutchik designs evaporated and the company seized trading in 1955.
They styled flamboyant and expensive automobile bodies for classic brands such as Bugatti, Delahaye, Pegaso and others.
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