27Apr

Report: 69% Of Tablet Owners Watch TV And Surf The Web Simultaneously

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3 screen summer event viewing | Flickr - Photo Sharing!

Just watching TV without also using a tablet or smartphone at the same time seems to be on its way out. Earlier this month, Nielsen launched the first part of its report on primetime TV viewers in the U.S. and today, the analytics company is taking a deeper dive into the demographics of those who simultaneously watch TV and use their tablets. According to Nielsen, 45% of tablet owners watch TV and use their tablet together at least once a day. A whopping 69% say they do so at least several times a week and only 12% say they never do this.

There are some interesting differences between how men and women use their tablets in front of their TV. Women, says Nielsen, are more likely to look up information related to an ad they see on TV than men, while men are more likely to look up general information related to a TV program they are watching than women. Men, on average, are also far more likely to check sport scores on their tablets than women (44% vs. 24%).

Unsurprisingly, younger tablet users are more likely to use their tablet in form of the TV than older ones. The only activity where older users tend to use their tablets more is checking email. Overall, checking email is also the most popular activity for tablet owners while watching TV (61%), followed by visiting social networking sites (47%) and looking up information about TV programs.

Here are a few other findings from Nielsen’s report:

  • Teens used a game console for eight minutes a night, on average, during primetime – more than twice as much as the general
  • Females spend 61.2% of their timeshifted viewing during primetime watching Dramas.
  • Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking and 29% more likely to purchase a product online that was featured on TV.

[Image credit: Flickr user dan taylor]



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26Apr

ComScore: Amazon’s Kindle Fire Now Has Over Half The U.S. Android Tablet Market (And All The Mindshare?)

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Kindle Fire -1

On the same day that Amazon will be releasing its quarterly earnings, some research from comScore underscores just how far the company has come since launching its Kindle Fire tablet in November 2011.

The researchers say that as of February 2012, Amazon’s Kindle Fire now accounts for 54.4 percent of all Android tablets in the U.S. Given how many different models of Android tablets there are out in the market at the moment, that gives it a strong lead over the rest of the field: the whole range of Samsung Galaxy Tab tablets, added together, only accounted for 15.4 percent of the market, with the Xoom following at seven percent, comScore said.

That’s an embarrassing state of affairs for a company like Samsung, which has not only flooded the market with different-sized devices but was an early mover in the Android tablet space. And these figures also emphasize just how much work Sony has ahead of it in its battle to try to get more traction in tablets and mobile in general.

On the other hand, the small shares for so many manufacturers also, inadvertently, gives a good opening for Microsoft to entice OEMs to build on its platform to try to wrest share from Amazon and Apple and its iPad, which is still the most popular tablet of all — although its share of sales has decreased over time. Apart from Amazon, which is using a forked version of Android, no one has really made headway among consumers using Android to date.

It also points to the possibility that if Amazon can create a successful forked Android product, will we see others trying their luck using this route soon?

Of course, there’s more to making a successful product in the tablet market, and what Amazon has managed to do is create a price-busting ($199), content-rich product that not only has the benefit of Amazon’s own content relationships, but by getting a critical mass of tablet users it is also attracting third-party developers to make apps specifically for its platform.

The full breakdown:

Beyond that, Asus with its Transformer has made an almost equal impact as Motorola, with a 6.3 percent share of the market and Toshiba’s AT100 has a 5.7 percent share.

With some expecting Amazon to release a second model of the Fire with a bigger screen — and others speculating that Apple will do the same by releasing a smaller-screened iPad — the industry hasn’t really settled on which size tablet might be optimal. Some figures out from comScore give some insight at least into how different sizes get used.

Basically, when it comes to browsing, the bigger the better: a tablet with a 10-inch screen generates 39 percent more browsing than a tablet with a seven-inch screen, and a 58 percent higher consumption rate than five-inch tablets.  (That’s not too much of a surprise, really, since it’s much easier to browse the Internet on a bigger screen, but it does also point to the fact that over time we may see more content created to capitalize on this trend.)

ComScore’s numbers come from a new research division called Device Essentials, which tracks Internet traffic on a device-specific basis. Other types of data it collects are around smartphone and feature phone usage on an OS-level; how much smartphone traffic is carried by different operators; and traffic for specific content categories based on operating systems and devices; and whether people are using cellular network or Wi-Fi to browse.



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26Apr

Techno-chic: This season’s must-have tablet sleeves

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The Chloé Summer 12 iPad sleeveSince the latest iPad’s international debut last month, tablet fever has been firmly in the air and luckily for fashionistas some of the world’s biggest fashion brands are on hand to offer an array of elegant carriers.


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13Apr

Meopad AQUA a new Waterproof Android Tablet

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Here you are a new Android Tablet, the Meopad AQUA from TAXAN in Japan. Unlike your average Android Tablet, the Meopad AQUA has been tailored to fit a rather unique purpose: A Multimedia Bathroom tablet!
Indeed, beside the usual functionalities found in most Android 2.3 tablet including a 5Mpix rear camera and a 1.3Mpix front facing one, WiFi, GPS, Bluetooth… The Meopad AQUA comes with a unique IP54 Waterproof body a 1Seg TV tuner as well as being MobacomHQ Video compatible (DRM Video sold on …
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10Apr

Gartner: Apple will dominate the tablet market for another 4 years

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In 2010 Apple’s iPad accounted for 83% of global tablet sales, in 2011 the iPad accounted for 73.4% of those sales. Since its release, the iPad has absolutely dominated the tablet market. Interestingly enough, I saw an article a couple of days ago, suggesting that Apple might be about to change the English language because of this dominance. As you know,…

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