Entertainment and Technology News
FILED IN Fashion No Comments
In stark contrast to designers such as Oscar de la Renta, who live-pinned his resort 2013 collection on Pinterest earlier this week, newly appointed Yves Saint Laurent creative director Hedi Slimane will present his upcoming women's resort line to selected buyers only.
View full post on Fashion News Headlines – Yahoo! News
FILED IN gadgets No Comments
By David Ponce
We’ve seen our fair share of creative marketing campaigns. There was the photoblocker beer cooler that encouraged cheating. There was also the iPhone “Xray” application that could undress models in magazines. And now there’s this here glass of beer that serves as a marketing prop for Guinness beer. If you fill it up with water or pale beer, it’s impossible to scan the code. But fill it with the Irish murky brew and its blackness gives the right background to make the code visible. Upon scanning with your smartphone
“it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.”
We’re not so sure we’d be that excited about the “exclusive Guinness content”, but hey, it’s smart marketing and look at that, it got us talking about the brand. There’s no word on where and when the glasses will become available.
Hit the jump for one more picture and links.
VIA [ BoingBoing ]
View full post on OhGizmo!
FILED IN gadgets No Comments
Very rarely do we see gaming startups launch on the rather limited platform of SMS. Mobile games are all about the graphics, the functionality, and the ability to leverage the very best of technology through an app. But StrayBoots, a real-world scavenger hunt via text, has managed to generate $200,000 in revenue over the past 12 months, with nearly 50,000 paying customers.
Oh, and did I mention that it’s all through SMS?
The margins must be incredible, considering that CEO Avi Millman explained that each two- to three-hour scavenger hunt costs the user between $6 and $12 and it’s currently only available on one phone per game.
The company also has deals in place with Time Out, Serious Eats, MyCityWay, and Leisure Pass North America, wherein the partnerships will create co-branded nightlife and food games that are to be promoted by both parties.
It works rather simply: just go to the StrayBoots website and choose a city and a game category, like restaurants or museums. You’ll then be emailed a code for your game, and once you’re in the specified starting point, just text the code in to StrayBoots. You can go at whatever pace you’d like, and play on a team, against a team, or by yourself.
The game currently supports walking tours in the following locations: New York, Chicago, San Francisco, Las Vegas, Washington D.C., Seattle, Boston, Los Angeles, Nashville, New Orleans, Philadelphia, Portland, San Diego, and the U.K.
iOS and Android apps are in the works.
View full post on TechCrunch » Mobile
