21Feb

Zynga Loses Ad Chief Manny Anekal To Mobile Monetization Startup Kiip

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Manny Anekal - New Kiip COO

Zynga’s Global Director of Brand Advertising Manny Anekal who led the company to a 233% increase in ad revenue this year is leaving to become COO of Kiip, which lets brands reward gamers with real world prizes. Anekal is a monetization rockstar who pioneered social game brand integrations, helping companies like McDonald’s offer FarmVille players in-game powerups.

But now he’s moving to Kiip’s greener pastures seeking a bigger impact with a startup that’s aiding developers and redefining brand advertising for the next big opportunity: mobile

Kiip’s 20-year old co-founder and CEO Brian Wong calls Anekal “a triple massive win” for his company, pun perhaps intended. See, during Anekal’s 10 years of experience in the space he was the brand integration manager of Massive, one of the first in-game ad networks. Next he became the Global Director of Ad Ops for Electronic Arts before joining Zynga and growing its ad revenue to $74.5 million. Business Insider heard rumors about Manny’s move to Kiip last week, but now the news is confirmed.

Anekal popularized the concept of a reciprocal value exchange between advertisers and gamers, where brands give players something of in-game value in return for their attention, rather than just being obtrusive and annoying. For example, Anekal closed a deal with Farmer’s Insurance to protect FarmVille players from crop wither if they displayed the brand’s blimp on their property.

However, since the 3000-employee Zynga mostly relies on in-game purchases and not ad revenue, Wong says Anekal wasn’t making as big of a dent as he wanted to. Now he’s the 21st employee of a hot new startup with $4.3 million in funding and a disruptive model for making mobile game developers money without traditional display ads.

When a Kiip-powered game player levels up or gets a high score, they’re rewarded with Popchips snack samples mailed to their door, Amazon gift cards, or entry into tournaments where they can win home theater systems. Brands get exposure, developers earn money, and gamers are rewarded rather than bombarded with ads.

With copycats targeting Kiip’s model there’s no time to waste, so Anekal will start immediately. His brand relationships and expertise could get top-tier advertisers offering rewards in Kiip, which is already working with Disney and 1-800-Flowers to rack up millions of interactions from gamers.

As for compensation, Wong hinted that Anekal was tempted with substantial Kiip equity, saying “We’re doing what’s responsible to to keep talent like him on board.”

Watch as Kiip’s young co-founder Brian Wong maps out the road to disruption in this interview with TechCrunch’s Alexia Tsotsis.



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09Feb

Apple loses court case against Samsung

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lawsuit

I think we’ve all come to accept that lawsuits involving Apple and rival companies are just a part of daily life now. They come and go so fast it’s hard to keep up with who wins what legal battle where. Today however, our theatre of patent warfare is Germany. The device in question, the Samsung Galaxy Tab 10.1 N Last year Samsung lost a patent ruling…

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07Feb

Man Drops Firecracker Down Manhole, Ignites Trapped Gas, Almost Loses Head In Front Of Children

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fire-in-the-hole.jpg

Some kids learn by reading. Some kids learn by listening. And some kids learn by watching their idiot father drop a firecracker down a manhole and almost lose his head when it ignites all the trapped gas down there and sends the cover flying. But what did they learn — that’s the real question here. You — you in the back with the hat. “Don’t play with fireworks?” WRONG — fireworks are one of the best toys ever invented. What about you — kid picking his nose in the Voltron shirt. “Ninja turtle boobie-traps?” WE HAVE A WINNER! Now, come get yourself a gold star but don’t touch anything else on my desk with those booger fingers or I will call your parents and told them you ate the class gerbil.

Hit the jump for faces are way overrated anyways. View full post on Geekologie – Gadgets, Gizmos, and Awesome

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13Dec

As webOS Goes Open Source, HP Loses Another Developer Relations Guy

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hp

Yikes, talk about unfortunate timing. With HP having just recently announced that webOS is going open source, the last thing they need is for their (small, but surprisingly capable) developer community to start falling apart. They lost Richard Kerris, VP of Worldwide Developer Relations, to Nokia back in late October — and today, another of their Developer Relations guys is headed for the door.

Chuq Von Respach, Community Head for webOS Developer Relations who describes his job as being the “primary contact point between HP and it’s webOS application developers”, has just disclosed (via the developer relations forums, in fact) that tomorrow will be his last day at the company.

While Chuq says that his leaving “has nothing to do with any of the announcements in the last couple of weeks” and that the decision to open up webOS is one he “support[s] fully”, he says that he’d already started planning the departure after an unnamed company recruited him back in October.

Alas, this just makes HP’s already difficult mission of properly opening up webOS that much more challenging. Beyond working through a mess of licensing and somehow ensuring that they’re not shining a spotlight on vulnerabilities in existing (and potentially difficult to update) handsets, they’re starting to run low on people whose job it is to keep their developer pack intact.

Best of luck, Chuq.



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09Dec

Apple Loses Big Against Motorola In Germany (Update)

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Gavelgood

Apple has lost a preliminary injunction filed by Motorola Mobility over a wireless-related patent. That’s not something we’re hearing a lot of these days, but it seems to be the case over in Germany, where a judge in the Mannheim Regional Court has ruled that the iPhone and iPad (3G versions) infringe European Patent 1010336, covering a “method for performing countdown function during a mobile-originated transfer for a packet radio system.”

By now all this patent litigation has likely become tiresome to you, as it has most of us, but this is actually a pretty substantial win for Motorola, and an equally substantial loss for Apple. The loss means that an injunction on all the old iPhones, (probably the 4S, as well) and 3G-capable iPads is preliminarily enforceable against Apple Sales International, which is Apple’s Ireland-based subsidiary.

Motorola has already secured a similar ruling before, but it neglected to give Apple the chance to present its case. This ruling, however, came after both Apple and Motorola presented their full arguments. That said, Apple has very few options to stop the ban. They will likely try to get a stay to appeal the ruling, but it’s unclear whether or not that suspension will be granted.

The ruling also allows for Apple to remove the allegedly infringing technology from its products, but that seems impossible. The patent in question covers technology that seems to be crucial to the functionality of the phone. Even if it wasn’t, it’s probably not commercially viable for Apple to remove it.

But it gets trickier than that. For one thing, enforcing this injunction is a bit of a risk for Motorola. The judge has allowed for Apple to receive a €100 million bond, which would go toward damages sustained during the injunction, should Cupertino find a way to overturn this ruling down the road.

Then there’s the matter of FRAND (fair, reasonable, and non-discriminatory) licensing, which comes into play here since the patent in suit falls under the GPRS data standard. But Germany deals with FRAND issues a little differently. Basically, if a company is found to be using FRAND-style patented technology in its products, the court can only allow that company a FRAND defense if it’s made “an irrevocable, binding offer” to license the patents on FRAND terms and also post a bond for ongoing royalties, reports FOSS Patents.

Apple did make an offer, to license all of Motorola’s FRAND-pledged patents, but threw in a clause that drifts away from the idea of “irrevocable” and “binding.” The issue is that Apple wants to argue the validity of the patent in question, which would mean those royalty payments would fly out the window.

The court in Germany agreed with Motorola when it argued that the offer Apple made to license the patents was shy of what is needed to cover damages. That said, Motorola can license these patents to Apple moving forward, but Apple will have to cough up the dough for past infringement.

Update: Apple has responded, saying it will indeed appeal the court’s decision. Here’s the official word:

We’re going to appeal the court’s ruling right away. Holiday shoppers in Germany should have no problem finding the iPad or iPhone they want.

Here’s a full copy of today’s ruling (but brush up on your German first):



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