World’s first trillion dollar ad campaign
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An unique ad capaign made from trillions of Zimbabwean dollars by the Zimbabwean Newspaper to protest the hyperinflationand raise awareness of its current economic situation.
One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation. This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.


