Loud Music –> Alcohol Consumption

At some point during the evening, in bars across the land, two things happens: the lights go down and the music goes up.
Lowering the lights signals the real beginning of night-time fun: with dimmed lights and alcohol beginning to work its magic the business of loosening up after the day’s exertions can truly begin.

Interesting study on the relation between the loud music and the level of consumed alcohol in bars and clubs. Click to read more.

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